Retail Footwear Intelligence
Foot data.
Fit intelligence.
Better outcomes.
Stride Guide turns plantar pressure, gait, and fit data into clearer footwear recommendations on the sales floor — connecting the fitting, the product, and the outcome for footwear retailers.
Capture pressure & gait
In-store sensing reads plantar pressure, load, and balance.
Structure fit data
FitOS turns raw sensor data into usable fitting intelligence.
Surface the right shoe
Match fit profiles to products from the retailer’s own catalog.
Close the loop
Purchase and fit outcomes feed back into future recommendations.
The fitting gap
Fit decisions on the sales floor are still mostly guesswork.
Retailers have gotten very good at merchandising and inventory. Fit — the moment that actually decides whether a shoe works — is still handled by instinct, and the information from that moment rarely survives past checkout.
Customers hesitate
Without a clear read on fit, shoppers delay the purchase, second-guess a good match, or leave to compare online.
Associate recommendations vary
Two associates can size the same customer differently. Without shared data, fit advice is an opinion, not a measurement.
Fit information disappears after checkout
Whatever was learned during the fitting rarely gets recorded, so the next visit starts from zero.
Purchase outcomes rarely feed back
Returns, repeat purchases, and comfort complaints almost never make their way back into how the next fitting is handled.
How Stride Guide works
From a footstep to a fitting decision.
Sensor input
Stride Guide Hardware reads pressure, weight distribution, and load-based fitting inputs in-store.
Fitting intelligence
FitOS structures the raw sensor data into fit metrics an associate and customer can actually use.
Product match
Fit intelligence is matched against the retailer’s own catalog to surface relevant footwear.
Fit history
MyStrideID preserves fit history, recommendations, and purchase outcomes across future visits.
Retail outcomes
What Stride Guide is designed to change on the sales floor.
Stronger fitting confidence
Customers see a measured basis for the recommendation, not just an associate’s opinion.
More consistent associate workflow
Every fitting follows the same measured process, regardless of who’s on the floor.
Persistent customer fit profiles
Fit history follows the customer across visits instead of resetting every time.
A differentiated physical retail experience
A measured fitting is something online retail can’t replicate.
Better fit-to-purchase understanding
Retailers gain visibility into how fit data actually relates to what customers buy and keep.
Future retention opportunities
Fit history creates a natural basis for replacement timing and repeat visits.
Stride Guide is currently in pilot development. These are the outcomes the platform is designed to support — not yet independently validated results.
The ecosystem
One system, from the sensor to the customer relationship.
Stride Guide Hardware
The in-store sensing platform that captures plantar pressure and load data at the point of fitting.
FitOS
The operating system for fitting. It converts sensor data and product information into usable, in-the-moment recommendations.
MyStrideID
The customer identity layer that preserves fit history across future visits and interactions.
Proof & data
The shift toward measurable fitting is already underway.
Stride Guide is being built against a real retail trend: fit technology, pressure-based measurement, and first-party fit data are becoming more valuable to retailers and shoppers alike.
Returns are a major retail cost
NRF’s 2025 retail returns research quantifies just how large returns have become as a cost center for retailers, including online return rates.
View NRF report →Digital fit tech already has retail adoption
Volumental’s digital foot scanning and recommendation technology is already used by footwear retailers today.
View Volumental →Volumental is built around 3D foot scanning. Stride Guide is built around baromechanical pressure and load — how the customer actually stands and moves — designed to fit smaller retail footprints too.
Scan and purchase data can inform recommendations
Volumental documents how scan data together with purchase and non-return information can support footwear recommendations.
View methodology →Plantar pressure measurement has established uses
Tekscan documents applications of plantar-pressure measurement across biomechanics, footwear research, sports performance, and gait analysis.
View Tekscan research →These are third-party sources describing the broader fit-technology and retail-returns landscape — not Stride Guide performance claims.
Not a smaller Volumental. A different dataset.
Volumental has built a world-class 3D foot-scanning platform, with enterprise retail relationships and a large existing scan dataset. Stride Guide isn’t trying to out-scan that. It’s built around a different question: what happens between the foot, the shoe, and the sale — connecting baromechanical pressure, weight and load, gait, the retailer’s own inventory, customer identity, and purchase outcome into one fitting history over time, not a single snapshot.
That’s also the commercial wedge. An enterprise scanning system can be more than a three-store independent retailer needs, or wants to manage. Stride Guide is designed to bring measured fitting intelligence to retailers that size — positioned as the operating system for intelligent footwear fitting, not a cut-rate alternative to enterprise scanning.
A customer’s weight, pressure distribution, and gait point to a recommended shoe. Over time, the system can reflect whether it was kept, returned, or bought again — and whether their pressure profile changed. That fitting history is the asset a single scan can’t produce.
Founding retail partners
Help shape Retail Footwear Intelligence from the sales floor.
Stride Guide is looking for a select number of footwear retailers to validate the workflow, measure business impact, and help shape the product around real sales-floor behavior.
Founding partners may qualify for a zero-upfront hardware model. Availability and terms depend on pilot fit and are not guaranteed to every applicant.
FAQ
Questions retailers ask first.
Founding retail partners may qualify for zero upfront hardware cost with a monthly subscription. Final pricing depends on pilot scope, store count, catalog setup, and support needs.
No. Stride Guide is built for retail staff, not clinicians. FitOS gives associates a repeatable fitting workflow that fits into normal sales-floor conversations.
With customer consent, Stride Guide can capture contact details, pressure and gait scan data, fit profile, footwear recommendations, and purchase outcome.
Yes. MyStrideID preserves a customer’s fit history so it’s available at their next fitting rather than starting over.
FitOS is built to work against the retailer’s own SKU list, so recommendations reflect products actually available in that store.
No. Stride Guide is a retail fitting and recommendation platform. It is not intended to diagnose, treat, cure, or prevent any medical condition.
Start the conversation
Request a demo for your store.
Tell us about your store, your fitting process, and what fit-related returns or missed sales are costing you. We’ll help determine whether Stride Guide is a fit for your floor.
Prefer to book directly?
Open the scheduler to pick a time that works for you.